Curating A Specialty Event Brand in New Jersey for Millennials

As a frequent traveler between New Jersey and New York City, Simone Hayes observed a notable void in community events within the Garden State, especially when compared to the vibrant streets of the city that never sleeps. This realization sparked a passion within her to bridge this gap and develop a stronger sense of community in New Jersey.
Beyond her primary role as a healthcare recruiter and her side hustle as a hair braider, Simone has embraced the role of being a community connector. Through her event brand initiative, The Mix, she has been able to create spaces where individuals can come together, network, and enjoy a sense of camaraderie in an atmosphere full of good food, good music, and, most importantly, good energy.
Our day with Simone offered a glimpse into the meticulous preparations and vibrant energy she infused into hosting ‘The Mix YPM: Summers Over Interlude – R&B Night,’ from coordinating logistics to curating the perfect vibe that encouraged genuine interactions among attendees.
As the night unfolded, it became clear that Simone’s efforts were not just about organizing an event but about creating an experience that resonated with the diverse crowd in attendance.
It’s evident that Simone’s dedication to community engagement is not merely a side project but a central aspect of her identity. She has proven that a single individual’s vision can indeed create a ripple effect that strengthens the fabric of a community. Simone’s story showcases the transformative power of individuals who recognize and act upon the needs of their community.