Founded by Sophie Miller, Pretty Little Marketer (PLM) started as an Instagram account in June 2020. Fast forward to today and Sophie has grown the community into one of the most engaging, insightful spaces for social media strategy, organic content insights, and everything else social.

The Birth of Pretty Little Marketer

Sophie’s journey into marketing was not a straight line. It began during one of the most challenging periods of her life. After submitting her final assignment of her second year of university, Sophie found herself at a crossroads, feeling overwhelmed and uncertain about her future. The shift to virtual learning and the looming unknown of a post-graduate career left her feeling unsure.

As she navigated the sea of online job searches, Sophie realized what she was missing: a supportive space for marketers, especially curious ones like herself, to learn, share, and grow together. So, she took matters into her own hands and created PLM on Instagram.

What started as a means to share little learnings from her university days and part-time role quickly turned into something much bigger. Within just two weeks, Sophie’s community had grown to 1,000 followers, and by December 2020, the community had exploded to 8,000. And it didn’t stop there.

PLM became more than just a side project, it became a lifeline for marketers navigating the chaos of social media marketing.

The Growth of PLM

By January 2021, Sophie found herself unexpectedly unemployed, and facing the reality of another possible lockdown. With bills piling up and student loans that didn’t stretch far enough, Sophie decided to turn her passion for social media into a freelance career.

She began offering social media services to clients, leveraging her newfound Instagram following and the marketing knowledge she was building along the way. Her strategy? Simple, no-fluff advice that anyone could understand.

Over the course of 18 months, Sophie became fully booked, working with some of the UK’s largest brands. As PLM grew, Sophie saw an opportunity to expand her offerings, creating workshops, 1:1 services, and exclusive webinars to help others navigate the ever-changing digital landscape.

A Shift to Something Bigger

By mid-2022, Sophie’s vision for PLM had evolved. It wasn’t just about Instagram anymore, it was about creating a space for professionals in social media to thrive, whether they were freelancers, in-house marketers, or business founders. Sophie began strategizing the growth of PLM as a full-fledged community, focused on making social media simple, accessible, and effective.

In December 2022, Sophie took her biggest step yet: Pretty Little Marketer became Pretty Little Marketer LIMITED, transitioning Sophie from a freelancer to a director and preparing for an exciting new chapter.

Join the Waitlist for PLM Insiders Club

As the PLM community continues to grow, Sophie is gearing up for the next big launch opening the doors to the PLM Insiders Club.

This exclusive membership is designed for marketers who want to stay ahead of trends, connect with industry experts, and access top-tier resources to supercharge their social media strategies.

By joining the community, you’ll get access to:

• Courses and workshops on the latest social media trends and strategies.
• Exclusive content from marketing’s top experts and thought leaders.
• Daily trend and news emails to keep you in the know.
• A private group chat where you can collaborate and network with fellow marketers.
• A brand-new video library filled with valuable insights and guest appearances from industry leaders.

This is your chance to connect with one of the most engaging marketing communities on the internet. Whether you’re a marketer looking to improve your social media game, a freelancer building your client base, or a founder trying to leverage social for growth, the PLM Insiders Club is the place to be.

Sign up for the waitlist today and be the first to know when membership opens in February!

Don’t miss out on this opportunity to take your marketing knowledge to the next level and be part of a supportive community that wants to help you succeed.