Clothing brand GAUI & mobile coffee truck KOFI partner for Honeybutter activation in Miami.

If you happened to be at the Surfside Farmers Market in North Miami Beach recently, you may have spotted a blush-pink mini truck with a wood-paneled counter and an awning that read: I Love You So Matcha. That’s Kofi. And the woman behind the counter is Nicole Holt, one half of the husband-and-wife team who built it.

While Kofi is only four months old, the brand identity Nicole and her husband have built in that time is so distinct it’s already attracting fashion collaborations, like the one that took place this past weekend where Kofi curated a special menu for clothing brand Gaui.

Brand Collab — Kofi x Gaui “Ready to taste the color of the season, literally? In honor of the color you made this season’s, and our hometown — we’ve partnered with local Latin-owned coffee spot Kofi to bring custom Honeybutter drinks to life, inspired by our Spring color story, exclusively for Gaui Spring. Yes. Custom latte and matcha, both inspired by Honeybutter.” — Gaui, via Instagram

Miami-based clothing brand Gaui tapped Kofi for a co-branded activation as part of their spring collection launch. The result was two custom Honeybutter drinks — a latte and a matcha, both inspired by Gaui’s spring color palette — served exclusively at the weekend pop-up in Doral and Surfside. It’s the kind of collab that signals where Kofi is headed: not just a coffee truck, but a brand with a point of view that other brands want to be aligned with.

Before Kofi, Nicole says that she and her husband wanted to step outside of a traditional 9 to 5 and wanted to start something they could do together. The first idea, a photo booth business, didn’t quite work out, but the couple continued to search for a line of work that felt right for them.

“I’m obsessed with coffee, and he’s from Colombia, so the coffee’s Colombian, so very great coffee,” she shared as she told the origin story of how Kofi came to be. “So we’re like, you know, it’s a perfect match. Let’s do it. Why not?”

The truck itself was a deliberate entry strategy. A brick-and-mortar location was the dream, but the capital required made it a long-term goal. “We really wanted a physical location, but that’s very expensive,” Nicole explains. “So we were like, let’s start with a cute truck.” They found the one they wanted and the Kofi brand was born.

Nicole is originally from Yucatán, Mexico and her husband is from a small town in Colombia. For both of them, Miami felt like the perfect launch pad — warm, majority Spanish-speaking, culturally familiar, and geographically close to family. And four months in, they’re already proving that betting on yourself pays off. “We didn’t think we were going to grow this much this fast, honestly. It’s not like I didn’t have faith in us, but it’s been insane.”