Arena The Label didn’t start with a structured business plan, it started with a feeling. “I want women to feel powerful using the clothes,” founder Lorena Carmona shares.

Lorena describes Arena The Label as luxury resort wear that moves from day to night, fitting to the lifestyle of a Miami woman.

Alternatively, after three years building her reputation in the marketing industry, marketing professional Yinet Sosa made the leap to launch her own marketing agency, InTheWorks. The name itself is a nod to the journey. “I always had something in the works, but it never really pushed over. I was always scared to take the next step.” But after a candid conversation with a friend, she went for it and hasn’t looked back.

This partnership started with a DM.

Yinet noticed the Arena The Label launch on social media, reached out, and the two women got to work.

“She had a great idea from the start,” Yinet recalls. The relationship quickly grew into a shared vision with complementary skill sets.

For their debut event, they brought together multiple brands for an outdoor wellness circle.

Guests were treated to pilates, floral arrangements, matcha service by CLUB MATCHA, and a shopping experience featuring pieces from Arena The Label. Additional vendors including Lakes Aesthetics, Lucerna Candles U.S., and Aromas Medspa rounded out an afternoon well spent.

To keep up with these ladies, follow The Wellness Circle on Instagram.