Necole Kane stands as a powerful example of what it means to embrace transformation. Her journey from running one of the most influential celebrity gossip blogs to building a wellness brand is not just a career pivot, it’s a masterclass in knowing when to let go, evolve, and align with purpose.

The Rise & Exit of Necole Bitchie

Necole Kane first made waves in digital media with Necole Bitchie, a celebrity gossip blog that dominated the early 2000s. She built a platform that became a go-to source for pop culture news, especially within the Black community. At its height, Necole Bitchie was attracting millions of visitors, securing advertising deals, and making Kane a household name in the blogosphere. But beneath the surface, success didn’t feel like fulfillment for her, which she talks about on Rocsi Diaz’s More to the Story podcast.

Despite the fame and financial reward, Necole found herself increasingly discontent. The negativity and the invasive nature of the gossip blogging industry weighed on her spirit. In 2015, at the peak of her success, she made a radical decision and walked away from Necole Bitchie, shutting it down entirely and running off to Mexico for a week.

The Birth of XO Necole

Instead of chasing clicks with sensational headlines, Kane launched XO Necole, a digital platform centered around personal growth, career, wellness, and relationships. This was a personal mission to create the kind of media she wished existed, one that uplifted rather than tore down.

It was a bold transition, and like any reinvention, it wasn’t without struggle. She faced skepticism, financial hurdles, and the challenge of rebranding herself beyond the gossip industry. But she stayed the course, and XO Necole grew into a respected space for women of color to find inspiration and community.

Eventually, her work with XO Necole caught the attention of Will Packer Media, leading to the brand’s acquisition. This allowed the platform to scale while giving Kane the freedom to explore her next chapter.

From Media to Menstrual Health: The Creation of My Happy Flo

Many might have expected Kane to stay within media, but her next move was unexpected. She left the blogging industry entirely to focus on women’s health.

After battling fibroids and hormonal imbalances for years, and after losing her parents and feeling like she was on a clock, Kane became passionate about holistic wellness. Rather than just sharing her journey, she sought to create a solution. In 2021, she founded My Happy Flo, a plant-based supplement company designed to support menstrual health.

The brand is rooted in a mission deeper than commerce, it’s about breaking generational cycles of poor health and educating Black women on their bodies.

Lessons in Reinvention

Necole’s story offers a roadmap for any woman looking to pivot in her career, her business, or even her personal life. Walking away from what feels like “success” is terrifying, but staying in a space that no longer serves you is even more damaging. If your heart isn’t in it, it’s okay to close one chapter and start a new one. Kane didn’t set out to be a wellness entrepreneur, but her own health struggles led her to a new mission. Sometimes, your purpose reveals itself through personal experiences. And reinvention requires resilience. Changing directions comes with uncertainty, criticism, and financial challenges. Kane faced all of these but remained steadfast in her vision.

Necole’s evolution from a blogger to an entrepreneur in the wellness space is proof that success is not linear, and success is defined by impact, not just income.