Supermodel Chanel Iman, known for gracing international runways and fashion campaigns, is channeling her impeccable taste into a new venture. Chasa is a home goods brand that reflects Chanel’s journey from fashion icon to lifestyle entrepreneur.

The name Chasa itself is a heartfelt fusion, a combination of Chanel’s nickname, “Cha Cha,” and the Spanish word for home, “casa.” This name perfectly encapsulates the essence of the brand, a brand she says is comfort embodied.

Chasa offers a mindfully curated collection of home, lifestyle, baby, and kids products designed to bring quality and comfort to everyday life.

The debut lineup includes:

• Signature Unisex Robe: Available in sizes for adults, kids, and even babies. This robe is designed for the whole family to enjoy, and its plush fabric and elegant design make it a staple for cozy mornings and relaxed evenings.
• Luxurious Blankets: Perfect for snuggling on the couch or adding a touch of softness to any room.
• Scented Candles: Crafted to create a serene atmosphere, these candles infuse homes with calming, sophisticated fragrances.
• Chic Mugs: Designed with both aesthetics and functionality in mind, these mugs are perfect for your morning coffee or evening tea ritual.

Reflecting on the brand’s ethos, Chanel shares, “As my namesake famously said, ‘Luxury must be comfortable, otherwise it is not luxury,’ and this sense of refined ease lies at our heart.” This philosophy is woven into every product, ensuring that luxury and comfort are not mutually exclusive but rather complementary.

Chanel brings the same level of sophistication and attention to detail to Chasa that she did to her modeling career. Chasa is a reflection of her values and the love she shares with her family. It represents the simple joys of home, like wrapping your child in a soft robe, lighting a candle after a long day, sipping tea from your favorite mug, or finding comfort under a cozy blanket.

With Chasa, Chanel Iman is inviting us all to experience a little piece of her world, where beauty meets functionality, and luxury feels like home.