When Dorothy Palomino Godwin founded Beautyosophy in 2019, she was launching a haircare brand that champions natural beauty, self care, and sisterhood. Through her brand, she has built a platform that not only offers high quality, natural haircare products but also educates and inspires women to embrace their natural hair and culture with confidence.

Beautyosophy is a philosophy that brings together beauty with wisdom. Dorothy saw a gap in the market where women, especially Black women, lacked access to haircare products that truly catered to the health and nourishment of their natural hair. Rather than waiting for the industry to change, she created her own lane, formulating products that work with the hair’s natural texture instead of against it.

From deeply hydrating hair butters to growth stimulating oils, Beautyosophy’s products are designed with natural ingredients that promote hair health from root to tip. But what sets the brand apart is the education and community aspect. Dorothy ensures that customers learn how to use products effectively and understand the importance of a holistic approach to haircare.

In 2024, Dorothy went viral with her luscious locks and sold over 10,000 bottles of hair growth oil, and business hasn’t slowed down. In an industry often dominated by trends that favor European beauty standards, Beautyosophy stands firm in its mission to shift the narrative. Dorothy wants women to know that their natural hair is beautiful, manageable, and worthy of premium care.

As Beautyosophy continues to grow, Dorothy envisions expanding her reach, launching new products, building more educational resources, and building an even stronger community of women embracing their natural beauty. With a foundation rooted in empowerment, Beautyosophy is a lifestyle.