For many women, self care is a luxury, but for Chenedra Gladness, it became a lifeline. Now, she is founder of Essence of She, a wellness spa in Atlanta, Georgia.

Born and raised in Alabama, Chenedra, who goes by Neenah, spent her early years in Sylacauga, where she faced two challenges that deeply affected her self-esteem: eczema and a severe stutter. These struggles impacted her a great deal and left her feeling invisible in a world that often prioritizes outward perfection. But dance became her escape, a place where she could move freely and express herself without fear. It was through dance that she first found confidence.

Initially, she saw the beauty industry as a backup plan, exploring makeup as an alternative career. But when she enrolled in esthiology school, her perspective on self care shifted. She discovered that skincare was more than just aesthetics, it was more about holistic wellness. With this realization, her passion ignited. She saw skincare as an opportunity to help others find confidence in their skin, just as she had longed for herself.

After 6 years in the industry, working with clients and perfecting her craft, Neenah knew it was time to create something of her own, thus came Essence of She. Now, with over 11 years of experience, she has transformed her spa into a haven for self care, intentional rest, and radiant confidence.

Neenah understands what it’s like to want to hide, to feel uncomfortable in your own skin. But she also knows the freedom that comes with embracing your true essence. Through skincare treatments, wellness rituals, and moments of stillness, she wants every woman who steps into Essence of She to experience the same healing transformation she has. Neenah’s mission remains to help women step into their confidence and embrace their beauty from the inside out.