The world of investing has long been seen as a male dominated space, and women have historically been excluded from conversations surrounding finance. But Girls That Invest, a financial education platform that seeks to empower women to take control of their financial futures, is working to shift the culture.

Founded by Simran Kaur, Girls That Invest has become a trusted resource for women looking to break into the world of investing. Sim’s journey to creating Girls That Invest was born from a recognition that many women, including herself, were intimidated by the world of investing. And with limited resources and a lack of representation, it felt like the financial industry was designed with men in mind. And instead of accepting the status quo, Sim decided she wanted to create a space where women could feel comfortable learning about finance, asking questions, and growing their financial literacy.

Investing can seem overwhelming, especially for beginners, and many traditional financial platforms tend to be technical and filled with jargon. For women who have never been introduced to the concept of investing or have felt excluded from the conversation, this can be a major deterrent.

Sim’s vision for Girls That Invest was to make the complex world of finance feel approachable. The platform’s signature newsletter, podcast, book, and other online resources are designed to explain difficult concepts in simple, relatable language. Whether it’s breaking down the differences between stocks and bonds, explaining the importance of diversifying a portfolio, or addressing questions about compound interest, Sim makes finance understandable for everyone.

The podcast, which is a staple of the platform, has become one of the most popular and impactful tools for reaching women looking to learn about investing. In each episode, Sim and her co-hosts share their personal experiences, interview experts in the field, and break down complex financial topics into bite sized, digestible pieces. With an engaging and conversational tone, the podcast has created a community of women who are learning together and empowering each other to take control of their financial futures.

The ultimate goal of Girls That Invest is to give women the tools and knowledge they need to achieve financial independence. For too long, women have been underserved by the financial services industry. Additionally, social expectations around money, work, and life have often held women back from taking the financial leap they deserve.

Sim’s vision is to create a space where women feel supported and confident in making their own financial decisions, like saving for retirement, planning for major life events, or investing in the stock market. The platform equips women with the knowledge they need to take the next steps in their financial journeys with an ability to focus on women’s unique financial needs. By addressing the challenges that women often face, such as the gender pay gap, career breaks for childrearing, and financial literacy gaps, Sim’s platform has become a crucial resource for women who want to be financially prepared for the future.

Financial literacy can feel isolating, especially when you’re just starting out, but Girls That Invest has created an inclusive and supportive network of women who are on the same journey. For years, women of color and those from marginalized backgrounds have been underrepresented in finance and investment spaces. Girls That Invest addresses this head on by making sure that its content is inclusive and relevant to women from all walks of life. Through the diverse voices that Sim brings onto the podcast and other platforms, women who might not typically see themselves reflected in the world of investing now have a place where they feel heard, seen, and supported.

By actively challenging the status quo, Girls That Invest ensures that women are not just included in financial conversations, they are leading them. It empowers women to take charge of their financial futures and define what financial success looks like for them personally.

One of the key tenets of Girls That Invest is the idea that anyone can become an investor. Financial education isn’t reserved for the elite or highly educated, it’s for everyone, no matter their background or experience level. Sim’s approach is grounded in the belief that financial literacy is a skill that anyone can develop. With the right tools, resources, and guidance, women can go from being financial novices to confident investors.

The platform encourages women to start small. Investing even a small amount is a powerful step toward building wealth. Sim emphasizes the importance of consistent learning and not being afraid to make mistakes along the way. Through Girls That Invest, women are encouraged to build their knowledge base and grow as investors at their own pace, without fear of judgment or failure.

By teaching women how to make smart, informed investment choices, Sim is helping to reshape the future of the financial industry. Sim’s work is not just about individual wealth building, it’s about changing the financial landscape for women as a whole. By making investing more inclusive and accessible, Girls That Invest is helping to create a more equitable future where women of all backgrounds have the opportunity to build wealth and achieve financial independence. The next generation of women investors is rising, and they’re bringing with them new perspectives and values.